EVANSTON, Il. – A new meal plan will allow Northwestern students to exchange their self-esteem for food at Norris Student Center’s recently-opened Dunkin’ Donuts. The plan will allow the fast-food chain, along with Northwestern, to capitalize on the plummeting self-confidence of students who eat at Dunkin’ Donuts.
“On opening day it became immediately clear that after eating our donuts, students were losing self-esteem and satisfaction with their body image—mostly due to the fattening nature of the food we sell,” said Nigel Travis, CEO of Dunkin’ Donuts. “We figured we might as well turn a profit on their loss.”
Students will still be able to pay for donuts and sandwiches with Equivalency Meals, Munch Money, and points. NUcuisine yesterday released a more detailed explanation of the meal plan, summarized here: Continue reading